In 1989, Quaker Oats Company, in celebration of the one hundredth anniversary of the Aunt Jemima trademark, made extensive alterations to her face and body. Her image was ‘updated by removing her headband and giving her pearl earrings and a lace collar.’ Aunt Jemima, the commodified version of a Southern mammy, has always been a heavy-set, dark-skinned, bandanna-wearing black woman with a broad, teethy smile.